Create Profitable Courses

Brian Dean

Welcome to Create Profitable Courses

How To Create a Profitable Online Course From Scratch

1. Choose a topic with proven demand.

2. Launch your online course using a tested step-by-step system.

3. Tap into advanced strategies to scale and grow.

These are tactics and strategies that I’ve tested “behind closed doors” for the past 8 years.

I recently boiled everything down into an easy-to-implement system called Create Profitable Courses — and today it’s available for the first time ever.

 

If You’re Ready, Here’s the Next Step…

 

At this point you’re ready to give this whole online course thing a try.

You may not have a lot of extra time right now. But like I mentioned, creating an online course doesn’t have to take a ton of time.

You may not have fancy diplomas hanging on your wall. Which, as I pointed out, is not important at all.

And you may not have any experience with creating courses. Again, this is no big deal. Creating a profitable course is actually super easy… when you know what to do and how to do it.

Speaking of knowing what to do, you probably have a few questions swirling around in your head right now.

Questions like:

  • “What should I make my course about?”
  • “What if I don’t have an idea?”
  • “Do I need to be in front of a camera?”
  • “What should I cover in each lesson?”
  • “How do I sell my course? Email? Social media?”
  • “How much should I charge for my course?”

These are all great questions. And questions that you’ll need to answer as you create and launch your course.

Well, what if there was a way that you’d get these questions answered… before you even needed to ask them.

In other words: what if, instead of trying to figure everything out on your own, you had a blueprint for planning, outlining, creating, producing and selling profitable online courses?

A plan that showed you how to do everything, step-by-step.

Well, that’s exactly what I’ve built.

And today I’m SUPER excited to announce my new program, Create Profitable Courses.

 

 

Introducing: Create Profitable Courses

 

 

Join Create Profitable Courses today. And I’ll show you exactly how to plan, create and sell profitable online courses.

This is the exact blueprint that I personally used to take Backlinko from scratch to a multi-million dollar online course business.

And it’s the same system that I use today.

Inside this all-new training, I share my proprietary system for creating high-converting online courses that people love to buy… again… and again… and again.

I’ve quietly developed and tested this system ever since I launched my first course back in 2013. And I’ve refined my approach over the past 7 years.

Plus, I’ll also share the advanced tactics and techniques that can help you scale your course business to 6-figures, 7-figures and beyond.

You’ll never have to wonder “what do I do next?” because you’ll have a step-by-step blueprint for creating profitable online courses.

 

 

How Create Profitable Courses Works

Create Profitable Courses is my step-by-step system for planning, creating, launching and scaling profitable online courses.

 

Each week you’ll get video lessons, accompanied by worksheets, audio transcripts, and other step-by-step instructions that show you exactly what to do and how to do it.

 

Wondering what to name your course? I show you the exact process that we use to give our courses names that stick in people’s minds.

Don’t have an idea yet? You get access to a formula that will help you quickly develop — and refine — your idea.

Not sure how much to charge? I reveal how to determine the best price point for your course.

In short: when you invest in Create Profitable Courses, you get access to a system that shows you literally everything you need to know.

To create the material in Create Profitable Courses, I broke down every single step my team and I use for finding course topics, outlining modules, writing outlines, creating lessons, designing sales pages, running launches, and more.

And finally, I pulled together what worked, and distilled it all into a repeatable, step-by-step blueprint.

Let me walk you through everything you’ll learn inside the core Create Profitable Courses training…

 

 

What Do You Get Inside Create Profitable Courses

 

MODULE 1

Create The Foundation For Your Profitable Online Course

  • The #1 secret to online course topics that sell (hint: all you need to do is make one simple tweak to a traditional idea and you’re set. I show you exactly how it’s done in Module 1, Lesson 2)
  • How to position your course so it stands out and makes potential customers say: “YES! This is for me”
  • Why you don’t need to be an “expert” to sell an insanely successful course. Instead, all you need to do is figure out someone’s “MC”. And create a course that revolves around their “MC”
  • The exact formula that we use to name our courses. Your course name is a sneaky important part of an online course’s success. So it’s important to get it right. In Lesson 3 I show you how to give your course an awesome name that stands out
  • How “Topic Transformation” turns a bland course idea into one that people will actually WANT to buy… again and again
  • The exact blueprint that you can use to make serious progress on your online course within minutes. So if you’ve ever felt “stuck” before, you’ll love the feeling of breezing through your course starting with the first lesson in Module 1

 

MODULE 2

Produce Your First Course

  • The “B to F” Course Creation Process: our proprietary system for creating online courses that we KNOW people will want to buy… before we launch them. This is kind of like beta testing in the software world. But for online courses
  • Ever wonder: “What should I actually cover in my course?”. In Module 2 I show you exactly what to include, what not to include and how to include it
  • The 3 keys that you need to create a course that people LOVE. Miss out on one of these 3 keys and your course will probably struggle to resonate with people. But when you have all 3 of these keys? Your course has a great chance of being a smash hit with your audience
  • Ever wonder how to create course videos? Or how to edit them? Or the best software to use to host your course? I give you a curated list of our software and equipment recommendations for every budget
  • The HUGE mistake that people make with their first course. This single mistake is why most online courses don’t sell. I show you how to easily sidestep this issue in Module 2, Lesson 1
  • Advanced course production strategies: Learn how to plan, create and produce lessons that students LOVE. Even if you’re not a natural presenter

 

MODULE 3

Launch Your Online Course

  • The exact launch template that we use to launch early versions of our online courses. Not only do they convert super well, but they’re REALLY easy to pull off. And in Module 3, Lesson 1 you’ll get access to our complete template
  • How “The Struggle” email grabs your audience’s attention and makes them ready to buy on launch day
  • The 3 “Master Keys” of a successful course launch. Miss even one of these and your launch probably won’t go as planned. But when you have all three of these key elements in place, your launch is primed for success
  • Detailed teardowns of our all-time best-performing launches. Including the exact emails that we sent, when we sent them, and in what order
  • The simple way to announce your new course so that people WANT to get their hands on it… before they even hit your sales page
  • Advanced: How to use the “Burning Questions” email to smash through objections, and get more sales during launch week

 

MODULE 4

Create and Launch a Flagship Course

  • How to turn your first course into a multi-module flagship course that commands premium prices (Flagship courses can sell anywhere between $1,000 and as much as $6,000 per student. How do I know? I’ve done it. And in this module I’ll show you how to create and launch your flagship courses so that people HAPPILY pay premium prices for your courses)
  • Forget webinars, funnels, segmenting and other complicated nonsense. I’ll show you what’s really working in the world of product launches right now
  • Detailed Teardown: I give you the exact sequence we used on a launch that did nearly 7-figures in revenue
  • How to write high-converting emails that don’t sound salesy (including the exact templates we use on every launch)
  • My personal Launch Checklist for making sure every launch goes smoothly (and most importantly, converts)

 

MODULE 5

Scale Your Course Business

  • Now that you have a profitable course under your belt, I show you the easy way to create even MORE profitable courses. Or 2.0 versions of your existing courses (hint: this is a great way to boost sales on your existing programs)
  • The three roles you need to fill if you’re serious about scaling up. Two of these you’ll be able to guess. But one of them will probably surprise you
  • I show you how to find a treasure trove of profitable course ideas for future courses… even if you feel like you’re “out of ideas”
  • Specific strategies that I used to get my first 10 customers — along with advanced techniques that I used to get 1,000 customers, 3,000 customers and beyond.
  • Advanced: How to create a thriving online community of students and graduates

 

That’s just a small sample of what’s inside of my all new program.

I’ve loaded Create Profitable Courses with even more advanced strategies that you can use to build and sell a world-class online course from scratch.

 

Inside the program you’ll also learn:

  • Exactly how much to charge for entry-level, mid-level, and high-end products
  • The system we use to test market demand for our new programs… before we sell it
  • Course production secrets: How we make our courses look GREAT… without fancy tools, equipment or software
  • How to pick the ideal start and end date for your launch
  • A simple technique to keep your launches from bogging down and boring your readers
  • The easy way to quickly get high-converting testimonials for your course
  • Swipe File: A complete, unedited swipe file from one of our most successful launches. You see every email. Every subject line. And every call to action
  • The tactic that I use to build demand and anticipation for our courses… days or even weeks before they go live
  • How to create a risk reversal that directly leads to more sales (including people that are “on the fence”)
  • Sales page secrets: the step-by-step process that we use to create insanely high-converting sales page for our courses
  • And much more!
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